OYO Rooms is a network of budget hotels in India which was founded in the year 2013. OYO Rooms is one of the fastest-growing websites with a wide range of budget hotels in India. In 2019, OYO and Airbnb announced a strategic partnership with Airbnb investing in OYO and the company will list their properties on Airbnb platform. Many of these campaigns also included Bollywood artist to make them appear more attractive. Below is the pricing strategy in Oyo Rooms marketing strategy: Oyo Room’s strategy is to attract customers with a lower room price in comparison to the base price of the hotel. Marriott's room inventory is over 1.3 million (slightly higher than Oyo), but the company registered revenues of $20.76 billion and profits of $2.2 billion in 2018. You can book it online with a confirmation and then you can avail the services on reaching the booked hotel on specific date. Oyo Rooms Review. It further Introduced upgraded Co-OYO app for hotel partners to provide complete visibility on all business & customer metrics. OYO has made hotel booking very easy and hassle-free. Instapaper. Also retain loyal customers by coming up with new discount policies further on the low prices. in the Nepal and Malaysia. OYO Rooms has 16,646 employees at their 1 location, $3.26 b in total funding, and ₹67.10 B in annual revenue in FY 2019. Reply. See insights on OYO Rooms including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. What is The Revenue Model of Oyo Rooms Business? Oyo rooms works totally online, either with an app or through online sites you can go through the available hotels with their estimated price. A teenage boy who is not only a millionaire but also the founder and CEO of OYO rooms, the fastest growing branded network of hotels both online and offline. The org chart of OYO Rooms contains its 80 main executives including Ritesh Agarwal, Abhishek Gupta, Abhinav Sinha and Della Zhang. Oyo Rooms is going to the ultimate dream: AN IPO in the next 3-4 years, at a valuation of $18 billion. It is not only working in India but has also expanded its kingdom beyond India i.e. Find budget hotels and browse through a wide range of OYO Hotels and Townhouses while availing exclusive offers only on the OYO hotel app. “Unmarried couples can be in a live-in relationship, check-in to hotel rooms and do whatever they want. It acts as an intermediate between the hotels and the users and on booking collect their commission fees as their income. OYO Room is one of the most famous companies in India. The promotional and advertising strategy in the Oyo Rooms marketing strategy is as follows: Oyo prefers to promote completely through different social media sites like Facebook, Twitter etc. Since then; OYO Rooms has gone on to become India’s first technology driven network of standardized branded budget hotels and has also widely expanded its presence to 350+ hotels and more than 4000 rooms in 20 cities like Delhi, Gurgaon, Noida, Bangalore, Mumbai, Pune, Goa, Jaipur, Hyderabad, etc, and also aims to expand further to 1000 hotels in 25 cities by 2015 end. Oyo rooms are the innovation of need and has totally changed the way hotel rooms were booked. OYO Rooms is a technology driven branded network of hotels across 200 cities with 7,500+ hotels, offering standardized stay experiences at an unmatched price.Raised US$225> million from investors such as Sequoia Capital, SoftBank Group, and Greenoaks Capi What started off as a one room one city thing in Gurgaon today has around 70,000 rooms across 8500 properties in 230 towns? One of the most recent campaign is “One for everyone” which comprises of short 8 movies where customers are showing their own satisfaction with Oyo services. 2 days before the arrival they called us told that they will have to move our rooms to some other property which was 2.5kms away, asking the reason they replied that the Property owner wants to give 35 rooms to some other customer and thus he wants us to cancel. [61], In 2019, a 26 year old woman was raped in an OYO hotel room. Oyo Room Marketing Strategy and Case Study – OYO Rooms was started in 2012 with the aim to disrupt the Indian hospitality business just like the way Ola did in Car rental industry with the help of technology. It helps the hotels to… With whopping budget hotels under its branded network across the India, OYO Rooms‘growth has been nothing short of phenomenal, and the rapid expansion has meant that the funded start-up now owns India’s largest branded network of hotels. I contacted Oyo team, they were unable to resolve the issue and assured me to provide some other arrangements. In India, it covers over 200 towns with more than 7000 hotels. Oyo helps the hotels which does not have fame or recognizable in hospitability industry. Oyo Rooms (stylised as OYO), also known as Oyo Hotels & Homes, is an Indian hospitality chain of leased and franchised hotels, homes and living spaces. Tweet. It can be compared with Ola as it does the same with hotels. The main goal is to offer at an unmatched price and which matches with the budget of user. Browse 4Ps Analysis of more brands and companies similar to Oyo Rooms Marketing Mix. 999 to Rs. We booked 25 rooms through OYO at GCK Suites , bannerghatta road, Bangalore for 1 night for banquet purpose. Shortly after launching Oravel Stays, Ritesh Agarwal received a grant of $100,000 as part of the Thiel Fellowship from Peter Thiel. Most importantly, Oyo does not only get traffic from people who are travelling to other places but also due to plenty of other reasons such as staying late at work and then avoid long way commute or even for partying out with friends. OYO 3361 Hotel Kapital: Avoid booking through OYO rooms - See 44 traveler reviews, 48 candid photos, and great deals for OYO 3361 Hotel Kapital at Tripadvisor. [28], In March 2016, OYO acquired the team of Qlik Pass, founded by Rahul Gupta & Rishi Swami to setup and lead its Data Science Department. [37], In August 2019, Oyo made its first major investment in the United States by purchasing the Hooters Casino Hotel, near the Las Vegas Strip, in partnership with US-based real estate company Highgate, for $135 million.[38][39]. These include: In April 2019, the company announced the launch of OPEN programme, an initiative for its partner hotels to help them reach their business goals.
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